The Do's and Don'ts of Website Design

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Posted on: 11 April 2020

The Do's and Don'ts of Website Design

Creating a quality website design with the right appeal is an uphill battle. It could be a daunting task to design a modern responsive website considering all the changing trends. When creating a site, it's detrimental to tend to your client's needs because they are your business roots. Hence, we have assembled a few critical DO's and Don'ts to keep in mind before venturing into the world of web design.

Do's to create the best website design

Consistent UX

It's imperative to keep your interface similar regardless of the device they are using. One of the fundamental principles is to give your audience a consistent experience whether they are using a laptop, or mobile or a tablet. In short, a responsive web design is what you should enable in your website. The UX design should ensure that the look and feel of your website are similar across all platforms. The interface should also be in tandem across all the site's pages, like the typeface, navigation, writing style, color scheme.

Easy Navigation

Navigation is the most vital foundation of user experience. There is a popular "3 clicks" rule which states that your user should never exceed more than three clicks to find the destination. The navigation should be simple so that the users could easily track down their search without spending too much time.

Content Quality

Writing quality content that is relevant to the site and jargon-free is necessary to increase engagement for a website design company. A good website has good design along with content that is precise and easy to understand. A quality content is not only unique and different, but is also simple with a good readability score. The readability score affects the search engine rank in the long run. Another important factor that affects the rank is including targeted keywords. Overall the content should be customer centric, i.e. it should be written keeping in mind the needs and demands of your prospective audience. The key to a sucessful website is to have clear, relevant and effective content strategy that attracts the target audience to your site.

Always check for Website errors

Even small website errors can end up affecting the search engine rankings, and ultimately hit the visibility. When websites are modified or changed frequently, some errors may surface which should be immediately fixed. Common errors include broken links, 404 page errors, or dead links for media, image or video. Such errors can easily frustrate the visitors to leave the site without taking any action.

Don'ts for a good website design

Say no to multiple options

Don't use numerous choices on a website as they can hinder usability and lower the chances of engagement. More options lead to fewer actions by the visitors. You should also not compromise on the user interface to enhance the look of your website design. Don't include busy backgrounds and avoid impoverished color schemes. 

Don't overuse ads & promotions

Look out for the phenomenon called "banner blindness," which means that too many promotional ads will overshadow the content. A website design company should not allow unnecessary ads on their site because it will annoy the visitors to leave your site.

Never use a cluttered website layout

A website having a disoriented or cluttered layout will always result in poor audience retention. The audience usually get confused with too many options and end up dropping off from the site. A simple website with a minimal layout and few important features, on the other hand, will lead to more audience "dwell time". A good layout always leads to significant surge in the website traffic. The web designers work is to create a clean layout that make the visitors comfortable and guides them through all the sections.

Don't ever have a slow loading website.

Website or webpage loading speed has a huge impact on the the traffic and ultimately lead to a loss of rankings. On an average, a visitor has a possibility to bounce back if the website takes more than 3 or 4 seconds. A slow loading website is like a slow traffic killer, which means you might also lose potential customers willing to invest in your products or services. Hence, when developing a website, three leading speed should always be a priority.

Designing a good website is very crucial especially when there is rising competition in the digital world. It's crucial for your website to stand out from the rest, not just in  design and aesthetics, but most importantly in providing a satisfying user experience. Nowadays, people tend to give a lot of importance to user experience when interacting with websites. A website designer should always aim to create a website that is user friendly. When the users are pleased, they will keep coming back to your site. This will eventually give you leverage over your competitors and help you rank higher in the search engines.