Remember, being an SEO specialist is not just about having the knowledge of execution but also knowing how to use the right SEO tools. The work of SEO experts has doubled along with the rising competition. Tens of thousands of businesses are now actively fighting to gain a spot at the top of the search results. Companies know that organic search plays a crucial part in influencing their website’s performance. It’s the primary source of attracting more traffic to their site. Hence, many brands are investing in SEO to improve their organic search rankings and overall visibility. With all those companies already competing for the top position, it’s essential to use the best SEO Tools to get stuff done better and in simpler ways.
This blog will give you a better sense of all of the tools available so you can make more informed decisions on how to optimize your SEO.
Free SEO Tools in 2019 that you can bookmark for later
1. Google Search Console
Google Search console is one of the best tools you can find to measure your site’s search traffic and performance. You can monitor and troubleshoot your site’s presence in search results. From someone new to SEO to an expert, it can help anyone to analyze how Google sees your site. It also sends alerts if there is any indexing error on your website. And the best part, it’s absolutely free and gives you accurate information on:
The Index Coverage Report and the URL inspection are recent additions that can get you far better insights on improving your website’s performance.
2. Google Keyword Planner
Keyword planner is your go-to for researching keywords to add to your search campaigns. You can use it to assess the performance of a keyword, i.e. the amount of traffic a particular keyword can generate. It can also be used to choose your bids and budget and customize it according to your campaigns. The keyword planner will guide you with stats like the monthly search volume, competition analysis, etc. to plan your strategy.
3. Google Analytics
You can’t ignore Google Analytics if you have a website. It gives you pretty much detailed information on your website traffic and the site visitors. It will help you with all the actionable data assets on your site to shape your success strategy. Plus, it will also let you track the keywords that help people find your website.
4. Yoast SEO
Yoast SEO is the best tool to optimize your Wordpress blog for SEO Keyword. You can use it to maximize Meta tags and content, generate instant sitemaps, and much more. This is a complete SEO plugin with all the necessary features which will point your mistakes and also help to improve them.
5. Google Page Speed Insights
Surprisingly, many people discard the importance of a website’s page speed. It is the page speed that influences the user experience and ultimately affects the site rankings. Infact, Google announced that page speed is the top-ranking factor for mobile searches.
The Google Page Speed Insights is a free SEO tool that will give you information on the speed of the site along with suggestions to improve it. You need to opt for a score of more than 90 to offer better user satisfaction and improve your chance to rank in search results.
6. Answer the Public
In 2019, a keyword tool that comes very close to Google’s tool in performance is this nifty new tool. But it has a slightly different approach to the standard tools. This tool finds questions that people ask on forums, blogs, and social media. And it turns those questions into awesome keywords.
Do you know that most people search for “X vs Y” keywords in Google? (For example “iPhone vs Android”) And Answer The public has a section of the results dedicated to “Vs. Keywords.
7. Wooranks SEO & Website Analysis Tool
It is a free Chrome extension that will give you an overall SEO score. Unlike most SEO tools that only point out the problems, Wooranks tool will also give you solutions and handy tips to fix issues. It also comes with a lead generation and sales tool to assist you in creating a sales strategy.
CanIRank is an SEO tool that doesn’t just give you stats on the difficulty of a keyword. It goes beyond data to provide you with specific action recommendations. For example, it will give you detailed insights on whether or not you can rank for a particular keyword. It is an AI integrated tool and best suited for small business looking to improve its Google ranks.
9. Animalz Revive
Refreshing content is a great trick to increase the effectiveness of your SEO efforts and boost your search engine traffic. Old content can sometimes get your site to lose traffic. Animalz Revive will let you track those past articles and posts that need to be refreshed. The best feature of this tool is that you can see how you’re losing visitors by not working on decaying content.
10. Ahrefs’ Backlink Checker
Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page for free. It also unveils the five most linked-to pages, most common anchor texts, and the total number of backlinks and referring domains.
Comment below if you have used the above tools and let us know about your experience of using them.