9 Influencers from Top IT Companies to follow in 2019
In this age of technology, the IT companies are emerging as the power players of the business world. The top companies are from the IT industry, and they are becoming a vital driving force of the global economy. The IT sector is also instrumental in transforming various industries and businesses worldwide. Businesses are using this platform now to gain a competitive advantage over their rivals. With the increasing competition, entrepreneurs are looking for new modes of marketing to leverage their brand successfully. Digital marketing platforms have already become the Holy Grail for business heads. And now an effective campaign strategy is making a steaming entry in the digital space - Influencer Marketing. An influencer is different from your usual celebrity spokesperson.
Who is a tech influencer, and how is he connected to the IT Companies?
A tech influencer is a person who has established credibility as a thought leader. He has access to a diverse audience and interacts with them regularly. Their followers swear by their recommendations and influence the purchase decisions of their followers. Unlike celebrities, they develop personal connections with their followers through their social media accounts. They also have a vast knowledge about the most recent and future trends in the tech industry. You can approach them to collaborate or review your products, which will substantially help in promoting your brand.
Can Influencer Marketing help Software Companies?
In today’s world, millennial are most likely to buy products more from recommendations by influencers than by celebrities. Whether it’s a gadget or any service provided by a company, 30% of the consumer market is seen to depend on endorsements by these non celebrity bloggers. Their opinions seem to be credible to the buyers, and hence, they have a hold on their purchase decisions. This is why it makes perfect sense to let these influencers vouch for your products or services.
List of top IT Influencers
1. Gary Vaynerchuk
Gary is the CEO and Co-Founder of VaynerMedia and VaynerSports. It’s a full-service Digital Agency having clients from Fortune 500 companies. He is a popular name among the top IT companies. Gary was also an early investor in Uber, Tumblr, Snapchat, and Twitter. He is undoubtedly the best influencer to make connections with if you're looking to boost your brand trust.
Followers Twitter: 1.9M
2. Guy Kawasaki
Kawasaki is a veteran Silicon Valley Marketing Gurus and the chief evangelist at Canva, a famous Australian startup. Infact, Kawasaki has the flagship for popularizing the term 'Evangelist' as a job title. A former Apple employee, he was responsible for marketing the Macintosh in 1984. He is also an author to several books like "The Macintosh Way," and "Wise Guy: Lessons from a Life." With soaring followers, Mercedes Benz made him their brand ambassador.
Followers: Twitter: 1.4M
3. Kara Swisher
Swisher is an award-winning American journalist and also the co-founder of Recode, a technology news website. She is a contributor at The New York Times and The Wall Street Journal. Swisher also is a co-producer and co-host of the Wall Street Journal's "D: All Things Digital" with interviewees like Bill Gates, Steve Jobs, Zuckerberg, Jeff Bezos, and many more figures.
Followers: Twitter: 1.3M
4. Tim O'Reilly
He is one of the most known influencers in the IT Companies. He originally coined the popular terms "open source," and "Web 2.0". Tim is the CEO and Founder of O'Reilly Media, a multi-faceted online learning platform. He is very active on twitter, where he mostly shares his insights on the future of the tech industry and other practices.
Followers: Twitter: 1.7M
5. Unbox Therapy
No list of IT influencers can be complete without mentioning this YouTube channel with 15M subscribers. This owner and host of this channel Lewis Hilsenteger is now a well-known internet personality. It's not surprising that this channel has earned billions of views by using the lucrative genre of unboxing videos. They unbox the latest gadgets and present entertaining reviews on the same.
Followers: Twitter: 2.1M
6. Aaron Levie
Aaron is the CEO And co-founder of cloud-based company Box, which has 41 million users. He has helped a vast majority of Fortune 500 companies to move to the cloud. He has climbed the charts on popularity among the top IT influencers with his podcasts and regular tweets about his company and tech events.
Followers: Twitter: 2.46M
7. Christina Warren
Christina serves as a Senior Cloud Advocate at Microsoft. Earlier she worked at Mashable as a Tech Analyst, a digital media website worth $200M. Christina is also a technology writer at Gizmodo. She has appeared as a guest on CNN, CNBC and co-hosted podcasts on various tech and entertainment-related topics. She is one of the most revered influencers to look out for in 2019.
Followers: Twitter: 90.3K
8. Marques Brownlee
Another YouTube sensation that is currently making rounds as an influencer is this American tech reviewer. His technology-focused videos have gained whopping 1.40billion total views. He has also reportedly launched a podcast channel that will publish content similar to his videos. Marques have had the opportunity to interview many big names from top IT Companies, including Elon Musk and Bill Gates on his channel.
Followers: Twitter: 3.3M
9. Paul Graham
Paul is the founder of Y Combinator, a startup investor and helped launch over 2000 companies, including Dropbox and AirBnB. He is a computer scientist who hails from Harvard University and now a famous influencer. He came to recognition from writing the book "On Lisp." His blogs, Hacker News articles, made him an influential personality in the tech space.
Followers: Twitter: 1.12M
10. Neil Patel
It’ll be a crime to not include this SEO genie among the top 10 tech influencers. He is listed as a top influencer on the web by Wall Street Journey. Neil Patel is a marketing genius and the world’s leading online marketer. His marketing strategies have helped many Fortune 500 companies like Google, Amazon, AirBnB, Viacom, and many more to gain meteoric business growth. His blog has 3 million+ visitors per month and a powerhouse of information on digital ads. Neil also has a YouTube channel about marketing that has over 10 million views. Neil has also been a speaker in many top-notch companies, including Facebook and Thompson Reuters.
Followers: Twitter: 82.2K
Which other IT influencers do you follow? Let us know in the comments section.